THE ROLE OF MASS MEDIA AT CONTEMPORARY TIME
Keywords:
Television, Radio, Newspapers, Magazines, Online Media, Social Media, Film, Advertising, Public Relations, Digital Media.Abstract
In today's interconnected world, the mass media wields immense power and influence, shaping public opinion, political decisions, and societal norms. While the media has the potential to educate, inform, and inspire, its misuse can perpetuate negative stereotypes, promote violence, and manipulate public perception. This article delves into the complex role of the mass media in modern society, exploring how it impacts individuals and communities, and the ethical responsibilities that come with its immense reach and influence. By examining the ways in which the media can both empower and mislead, we aim to shed light on the importance of upholding ethical standards and promoting a diverse and inclusive media landscape.