INTERNATIONAL BRAND MANAGEMENT AND ITS DEVELOPMENT: PROBLEMS AND SOLUTIONS

Authors

  • Xaydarova Xushriyabonu Rustam kizi Author

Keywords:

Brand, branding, problem, solution, social network, personal brand, brand capital

Abstract

Creating a national brand and turning it into a world brand, distinguishing between brand and branding, being able to correctly apply brand management strategies, trends of changes in the national brand and its impact on the economy of our country.

Author Biography

  • Xaydarova Xushriyabonu Rustam kizi

    2-nd year student of IJDP TSUE and UPI

Modern education and development

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Published

2024-06-06

Issue

Vol. 3 No. 4 (2024): Modern education and development

Section

Статьи