Challenges and Strategies in Teaching Business Vocabulary to University Students

Abstract

Teaching business vocabulary in higher education involves a number of challenges, including language complexity, contextual comprehension issues, students' diverse backgrounds, motivational issues, pedagogical constraints, and assessment challenges. This study explores these issues through a literature review and a survey of higher education business educators. The results highlight the importance of hands-on and interactive teaching methods. Recommendations include using realistic business scenarios, developing internships, and using different assessment strategies.